# PresenceKit > PresenceKit is a growth marketing agency for the AI era. We build digital presence for B2B companies and local service businesses across search, AI answer engines, content, and paid media — so a business is found whether a buyer searches Google or asks ChatGPT, Gemini, Perplexity, or Claude. Based in the Greater Seattle area, serving clients nationwide. ## What we do - [Services](https://presencekit.co/services): SEO, AI search visibility (GEO/AEO), website design and build, content, paid media, and analytics — delivered by one team instead of several vendors. - [How it works](https://presencekit.co/visibility-engineering): The Visibility Engineering method — Audit, Architect, Activate, Accelerate. - [Pricing](https://presencekit.co/pricing): Foundation, Growth, and Scale engagement tiers. Scope and price are confirmed after a strategy session. - [Add-ons](https://presencekit.co/add-ons): Individual services that can be added to any engagement. - [About](https://presencekit.co/about): Who we are and how we work — results, partnership, clarity, and honesty. - [Contact](https://presencekit.co/contact): Book a strategy session. ## Who we work with - [Industries overview](https://presencekit.co/industries): The sectors we serve and how the approach differs for each. - [Professional services](https://presencekit.co/industries/professional-services): Law firms, accountants, consultants, and advisory practices. - [B2B and SaaS](https://presencekit.co/industries/b2b-saas): Demand generation and category visibility for software and B2B services. - [Healthcare](https://presencekit.co/industries/healthcare): Practices and providers competing on local and organic search. - [Home services](https://presencekit.co/industries/home-services): Contractors and trades that depend on local demand. - [Startups](https://presencekit.co/industries/startups): Early-stage companies building a first repeatable channel. - [Education](https://presencekit.co/industries/education): Schools, training providers, and course businesses. - [Fintech](https://presencekit.co/industries/fintech): Financial products marketing under trust and compliance constraints. - [E-commerce](https://presencekit.co/industries/ecommerce): Online retail visibility across search and AI shopping surfaces. - [For local business](https://presencekit.co/for-local-business): Local search, Google Business Profile, reviews, and maps visibility. ## Locations - [Locations we serve](https://presencekit.co/locations): Local marketing coverage by state and city. - [Washington](https://presencekit.co/locations/wa): Seattle, Bellevue, Tacoma, Spokane, Redmond, Kirkland, Everett, Renton, Kent, Lynnwood, and more. ## Guides and articles - [Blog](https://presencekit.co/blog): Practical marketing guidance for B2B and local businesses. - [The AI Crawler Controls You Actually Have (And the Trap Hidden in One of Them)](https://presencekit.co/blog/ai-crawler-controls-and-the-nosnippet-trap): Google now offers a site-level opt-out from AI Overviews and AI Mode. Before you touch it, understand what each control does, and which one quietly costs you your normal search snippets too. - [Bots Now Outnumber Humans on the Web. What That Means for Your Traffic Reports](https://presencekit.co/blog/ai-crawlers-now-outnumber-humans): Automated traffic has overtaken human traffic on the web for the first time on record. Here is what that does to your analytics, and why a falling visitor count may not mean falling demand. - [How to Get Your Business to Appear in AI Search Results](https://presencekit.co/blog/how-to-appear-in-ai-search-results): AI-powered search is growing fast. Here's a practical guide to making sure your business shows up when people use AI tools to find services like yours. - [AI and Search: What Small Businesses Need to Know](https://presencekit.co/blog/ai-and-search-what-small-businesses-need-to-know): AI assistants now answer the question instead of listing ten options. Here is how they actually pick which business to name, and what determines whether it is yours. - [How to Research Your Competition Online](https://presencekit.co/blog/research-competitors-online): Your competitors are leaving clues everywhere online. Here's how to find and use competitive intelligence to improve your own marketing. - [Building Trust Signals: What Makes Visitors Believe in Your Business](https://presencekit.co/blog/building-trust-signals-on-your-website): When someone lands on your website, they're asking 'Can I trust this business?' Here's how to answer that question before they even pick up the phone. - [Google Local Service Ads Explained: The Pay-Per-Lead Option for Local Businesses](https://presencekit.co/blog/local-service-ads-explained): Local Service Ads work differently than regular Google Ads. Here's what they are, how they work, and whether they're right for your business. - [Content Marketing Basics: A No-Nonsense Guide for Small Businesses](https://presencekit.co/blog/content-marketing-basics-for-small-business): Content marketing sounds complicated, but it doesn't have to be. Here's a practical guide to creating content that actually helps your business grow. - [How to Respond to Negative Reviews Without Making Things Worse](https://presencekit.co/blog/responding-to-negative-reviews): Negative reviews happen to every business. Here's how to respond professionally, protect your reputation, and sometimes even turn critics into advocates. - [How to Track Your Marketing ROI (Without a PhD in Analytics)](https://presencekit.co/blog/how-to-track-marketing-roi): You know you should track your marketing results, but where do you start? Here's a simple approach to measuring what matters. - [Why Online Reviews Matter More Than You Think](https://presencekit.co/blog/why-reviews-matter-for-small-business): Online reviews aren't just nice to have. They directly impact whether customers choose you or your competitor. Here's what small business owners need to know. - [Local Citations Explained: What They Are and Why They Matter](https://presencekit.co/blog/local-citations-explained): Citations are mentions of your business across the web. They help customers find you and tell Google you're legitimate. Here's what small business owners need to know. - [Google Ads vs SEO: Which Is Right for Your Business?](https://presencekit.co/blog/google-ads-vs-seo-which-is-right): Should you invest in paid ads or organic search? The answer depends on your goals, timeline, and budget. Here's how to decide. - [How to Get More Google Reviews for Your Business](https://presencekit.co/blog/how-to-get-more-google-reviews): More reviews mean more trust and better visibility. Here's a practical guide to building a steady stream of Google reviews for your local business. - [Local SEO Basics: What Every Small Business Owner Should Know](https://presencekit.co/blog/local-seo-basics-for-small-business): Local SEO helps customers in your area find you online. Here's a straightforward guide to understanding what it is, why it matters, and how to start getting found. - [AI Search Visibility for B2B: Why Your Buyers Are Finding Competitors in ChatGPT](https://presencekit.co/blog/ai-search-visibility-b2b-companies): B2B buyers are increasingly using AI assistants for vendor research. Here's how to ensure your company appears in ChatGPT, Perplexity, and AI Overviews (and what happens if you don't). - [The B2B Demand Generation Playbook for 2026: What's Changed and What Still Works](https://presencekit.co/blog/b2b-demand-generation-2026-playbook): B2B demand generation has fundamentally shifted. Here's what's working now, what's stopped working, and how to build a demand engine that drives pipeline in 2026. - [SaaS Content Strategy for the AI Era: From Blog Posts to AI Citations](https://presencekit.co/blog/saas-content-strategy-ai-era): Traditional SaaS content strategies focused on SEO keywords. In 2026, winning content strategies optimize for AI citations, expert authority, and buyer enablement. Here's how to adapt. - [Zero-Click Search and Your B2B Pipeline: What 64% Zero-Click Rate Means for Demand Gen](https://presencekit.co/blog/zero-click-search-b2b-pipeline-impact): More than half of searches now end without a website click. For B2B marketers who built pipelines on organic search traffic, this is a strategic crisis, or an opportunity. Here's how to adapt. - [LinkedIn Thought Leadership for B2B: Why Your Executives' Profiles Now Drive Pipeline](https://presencekit.co/blog/linkedin-thought-leadership-b2b-2026): B2B buyers trust people more than brands. In 2026, executive LinkedIn presence is a demand generation channel, not just a nice-to-have. Here's how to build thought leadership that actually influences pipeline. - [Why Your Business Doesn't Show Up in ChatGPT (And How to Fix It)](https://presencekit.co/blog/why-your-business-doesnt-show-in-chatgpt): People are using ChatGPT to find local businesses. If you're not showing up in AI recommendations, here's why and what you can do about it. - [Why Your Small Business Still Needs a Website in 2026](https://presencekit.co/blog/why-your-small-business-needs-a-website-in-2026): Social media is great, but it's not enough. Here's why every small business needs its own website - and what happens when you don't have one. - [What Is SEO? (And Why Should You Care?)](https://presencekit.co/blog/what-is-seo-and-why-should-you-care): SEO sounds complicated, but it doesn't have to be. Here's a plain-English explanation of what SEO means and why it matters for your small business. - [5 Google Business Profile Tips Every Local Business Should Know](https://presencekit.co/blog/google-business-profile-tips): Your Google Business Profile is often the first thing customers see. Here are five simple ways to make sure it's working for you, not against you. - [How Much Should Marketing Cost for a Small Business?](https://presencekit.co/blog/how-much-should-marketing-cost): Marketing budgets are confusing. Here's an honest look at what small businesses typically spend on marketing - and what you should expect for your money. - [Starting a Business? Here's What You Actually Need Online (And What Can Wait)](https://presencekit.co/blog/what-new-business-needs-online): New business owners get overwhelmed with marketing advice. Here's an honest breakdown of what you actually need to get started online - and what can wait until later. ## Contact - Email: hello@presencekit.co - Phone: (206) 395-8237 - Site: https://presencekit.co ## Legal - [Privacy policy](https://presencekit.co/privacy) - [Terms of service](https://presencekit.co/terms)