Chiropractic Clinic
Increased new patient appointments from 26 to 48 per month while reducing cost per patient from $77 to $50.
Key Results
+85% patients
New Patients/Month
+85%
Cost Per Patient
-35%
Conversion Rate
+122%
Ad Spend
+20%
Results measured at 4 months. Engagement ongoing.
Before
- •26 new patients per month
- •$77 cost per patient acquired
- •3.2% conversion rate
- •No visibility into what was working
After
- ✓48 new patients per month
- ✓$50 cost per patient acquired
- ✓7.1% conversion rate
- ✓Clear tracking and attribution
The Challenge
A local chiropractor running a solo practice was spending $2,000/month on Google Ads but had no visibility into which keywords or ads were actually driving appointments. The previous agency had set up campaigns years ago and never optimized them. The clinic had capacity for more patients but couldn't figure out how to grow efficiently.
Our Approach
- Audited the existing Google Ads account and found significant wasted spend on broad keywords
- Rebuilt campaigns around high-intent searches like 'chiropractor near me' and 'back pain treatment'
- Created dedicated landing pages for each service with online booking integration
- Implemented conversion tracking to measure actual appointment bookings, not just clicks
All of this was handled as one coordinated system, without the business needing to manage multiple vendors.
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