Hair Salon
Grew new client appointments from 23 to 35 per month through strategic social media content and Google Business Profile optimization.
Key Results
+52% new clients
New Clients/Month
+52%
Instagram Followers
+170%
Google Reviews
+152%
Avg. Ticket
+24%
Results measured at 5 months. Engagement ongoing.
Before
- •23 new clients per month
- •890 Instagram followers
- •31 Google reviews
- •$85 average ticket
After
- ✓35 new clients per month
- ✓2,400 Instagram followers
- ✓78 Google reviews
- ✓$105 average ticket
The Challenge
A boutique local hair salon was struggling to attract new clients despite excellent stylists. Their Instagram was inconsistent, and their Google listing had outdated photos. New residents in the area didn't know they existed.
Our Approach
- Created a consistent Instagram posting schedule with before/after transformation photos
- Optimized Google Business Profile with service menu, pricing, and fresh photos
- Implemented a system for stylists to easily submit before/after photos
- Set up review requests via text message after appointments
All of this was handled as one coordinated system, without the business needing to manage multiple vendors.
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