HVAC Contractor
Reduced cost per lead from $127 to $42 while growing monthly leads from 24 to 71 on the same $3,000 budget.
Key Results
-67% CPL
Cost Per Lead
-67%
Monthly Leads
+196%
Conversion Rate
+224%
Ad Spend
Same budget
Results measured at 4 months. Engagement ongoing.
Before
- •$127 cost per lead
- •24 leads per month
- •2.1% conversion rate
- •No call tracking or attribution
After
- ✓$42 cost per lead
- ✓71 leads per month
- ✓6.8% conversion rate
- ✓Full visibility into lead sources
The Challenge
This local HVAC contractor was spending $3,000/month on Google Ads through a previous agency but had no idea which leads were coming from ads. The busy owner suspected they were paying too much per lead but couldn't prove it. Seasonal slow periods were crushing cash flow, and the previous agency couldn't explain why results varied so wildly month to month.
Our Approach
- Audited the existing Google Ads account and found 40% of budget going to broad match keywords with zero conversions
- Implemented call tracking with dynamic number insertion to measure phone leads accurately
- Built dedicated landing pages for each service: AC repair, heating, and maintenance plans
- Restructured campaigns around high-intent keywords like 'emergency AC repair' and 'furnace not working'
All of this was handled as one coordinated system, without the business needing to manage multiple vendors.
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