Farm-to-Table Restaurant
Increased weekday reservations from 18 to 34 per night using targeted Meta advertising with video content.
Key Results
+89% covers
Weekday Reservations
+89%
Cost Per Reservation
New metric
Instagram Followers
+129%
Return on Ad Spend
$28 per $1 spent
Results measured at 3 months. Engagement ongoing.
Before
- •18 weekday reservations per night
- •2,100 Instagram followers
- •No conversion tracking
- •Boosted posts with no ROI
After
- ✓34 weekday reservations per night
- ✓4,800 Instagram followers
- ✓$8.40 cost per reservation
- ✓28:1 return on ad spend
The Challenge
A well-regarded local farm-to-table restaurant had excellent food and ambiance but empty tables on weekdays. Weekend bookings were solid through word-of-mouth, but Tuesday through Thursday were consistently slow. Previous 'boosted posts' on Instagram showed likes but no measurable increase in reservations. The owner needed to fill weekday tables without discounting.
Our Approach
- Created targeted Meta ad campaigns designed to drive reservation conversions
- Produced video content showcasing signature dishes and dining atmosphere
- Implemented Facebook Pixel and conversion tracking for online reservations
- Set up retargeting campaigns for website visitors who viewed the menu but didn't book
All of this was handled as one coordinated system, without the business needing to manage multiple vendors.
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